How to Implement an Instagram Content Strategy
One of the most important things to remember when implementing an Instagram content strategy is to create a recognizable and cohesive brand identity. This is easier said than done, but using the same filters and using similar photos will go a long way toward establishing a distinctive brand identity. Here are some tips to create an effective Instagram content strategy. Listed below are some of the most important elements to consider when creating a cohesive brand identity.
Identify SMART goals. These will give your content strategy direction and let you track its performance. Next, identify key themes and ideas you want to cover. For instance, if your Instagram audience is mainly fashion or beauty-focused, your content should reflect these topics. Also, use hashtags to help you identify relevant content topics. After that, determine the structure, design, and voice of your content. Once you have a plan in place, you can start generating content.
Create a benchmark. Instagram allows you to track analytics and see how well a post is performing. Creating a benchmark for your own brand will help you decide if a particular post is working or not. For example, the same post may not be hertube attracting as many users as a similar product from a competitor, but it may be effective to copy the strategy that other users are using to grow their followings. You can also create a list of competitors by sorting them by revenue, engagement, and comments. By focusing on what your competitors are doing, you’ll have a better idea of how to better market yourself and your product or service.